Do LLMs exhibit human-like response biases? A case study in survey design

As large language models (LLMs) become more capable, there is growing excitement about the possibility of using LLMs as proxies for humans in real-world tasks where subjective labels are desired, such as in surveys and opinion polling. One widely-cited barrier to the adoption of LLMs is their sensitivity to prompt wording - but interestingly, humans also display sensitivities to instruction changes in the form of response biases. As such, we argue that if LLMs are going to be used to approximate human opinions, it is necessary to investigate the extent to which LLMs also reflect human response biases, if at all. In this work, we use survey design as a case study, where human response biases caused by permutations in wordings of "prompts" have been extensively studied. Drawing from prior work in social psychology, we design a dataset and propose a framework to evaluate whether LLMs exhibit human-like response biases in survey questionnaires. Our comprehensive evaluation of nine models shows that popular open and commercial LLMs generally fail to reflect human-like behavior. These inconsistencies tend to be more prominent in models that have been instruction fine-tuned. Furthermore, even if a model shows a significant change in the same direction as humans, we find that perturbations that are not meant to elicit significant changes in humans may also result in a similar change. These results highlight the potential pitfalls of using LLMs to substitute humans in parts of the annotation pipeline, and further underscore the importance of finer-grained characterizations of model behavior. Our code, dataset, and collected samples are available at https://github.com/lindiatjuatja/BiasMonkey