大规模协作模式下产品动态连续创新决策方法：基于大数据驱动视角

项目名称： 大规模协作模式下产品动态连续创新决策方法：基于大数据驱动视角

项目编号： No.71462022

项目类型： 地区科学基金项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 杜元伟

作者单位： 昆明理工大学

项目金额： 34万元

中文摘要： 申报项目拟针对大规模协作模式下产品动态连续创新中参与主体多样、主体数量庞大、主体关系对等、知识分布广泛等特点，首先通过借鉴吸收大规模协作、开放式创新、界面管理等理论对其中存在的创新界面进行分类辨识,然后从大数据驱动视角结合辨识出的创意界面、行为界面、决策界面提出决策信息分类提取模式和提取机理,再通过借鉴发展复杂系统、管理决策、行为科学、信息融合等领域的技术方法对该类创新中的决策问题予以不确定表达，在此基础上构建能够科学集成具有4V特征决策信息的创新界面整合机理与整合方法，以及能够最优协调各类参与主体满意度的创新界面系统决策分析方法，最后结合科技产品创新决策问题对其进行模拟仿真与案例应用研究,以验证提出方法的科学有效性与应用可行性。与现有成果相比，申报项目既能促进超大规模主体之间的多样知识融合，又能从多方视角对创新信息进行评价筛选，具有明显的理论创新性和方法创新性。

中文关键词： 大规模协作；产品创新；动态连续创新；创新决策；大数据驱动

英文摘要： There are many characteristics in mass collaboration mode, i.e., the types of main participants are varied, the amount of participants is huge, the relationship among participants is peer-to-peer, and the distribution of knowledge is wide. Aiming at above characteristics, some basic theories such as mass collaboration, open innovation, interface management, are used and absorbed to classify and identify possible innovation interfaces probably existing in mass collaboration innovation. After that, decision information deriving mode and mechanism for each single interface (originality interface, behavior interface, and decision interface) and innovation interface system are constructed based on a big data driven perspective. The technical methods in complex system, management decision, behavior science, and information fusion are used and developed to express innovation decision problems in mass collaboration innovation with uncertainty forms. Several integrated mechanisms and methods for innovation interfaces are established to integrate decision information with 4V features scientifically, and a decision analysis method for innovation interface system is established to optimally coordinate satisfaction of main participants. The simulation and the case application about an innovation decision making problem of science and technology product are employed to prove the presented methods be scientific, effective, and applicable finally. Compared with current achievements, the applied project not only promotes various knowledge among the huge main participants to be fused, but also evaluates and chooses innovation information in multiple perspectives, and thus it owns obvious theory innovation and method innovation.

英文关键词： mass collaboration;product innovation;dynamically continuous innovation;innovation decision making;big data-driven