基于多模式情感测量的考虑多维设计特征的产品外观情感设计研究

项目名称： 基于多模式情感测量的考虑多维设计特征的产品外观情感设计研究

项目编号： No.71471033

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 郭伏

作者单位： 东北大学

项目金额： 62万元

中文摘要： 产品情感设计水平是消费者购买决策的重要影响因素，产品外观形态是产品情感表征的主要形式。本项目针对目前产品外观情感设计研究中存在的忽视产品的整体性、设计特征的多维性对消费者情感体验的影响，以及情感测量方法单一，测量结果不准确等问题，从产品整体角度，综合考虑产品造型、色彩、材质等多维设计特征，运用多种情感测量模式研究产品外观情感设计支持技术。首先，基于SD法和脑电ERP技术研究多特征产品情感意象词对的建立方法；第二，研究产品形态解构方法及情感设计要素提取方法；第三，采用PAD情感量表、多通道生理测量、眼动、脑电等测量模式对设计的产品原型进行情感测量，研究情感测量模式的有效性，对测量指标进行情感解析并研究测量指标间的关系；第四，建立消费者情感指标与多维设计要素关系模型，研究关键设计要素识别及产品优化方法。研究成果是对情感设计理论的重要补充，为企业产品情感设计提供重要的技术支撑，有良好的应用前景。

中文关键词： 感性工学；情感设计；多维设计特征；多模式情感测量；产品外观

英文摘要： The design level of product emotion is a significant factor in consumers' purchasing decision, and product appearance is a main form of product emotion charaterization.With the lack of considering integrity and multi-dimensional design features in emotional design of product appearance or unitary measurement method, a support technology of emotional design of product appearance applying multimodal measurements is proposed with a comprehensive considering of multi-dimensional design features consisted of product form, color, texture and so on. First, a construction method of kansei words is studied combining SD method and brain electrical ERP, which can reflect multi-dimensional design features of emotion. Second, methods of product breakdown and design features extraction are researched. Third, an emotional measurement method for product prototyps with an integration of PAD, physiology metric and brain electrical ERP techs is proposed and the validity of this method is studied, then the emotional indexes are analyzed as well as the relations between them. Finally, relationship models between emotional indexes and multi-dimensional design elements are built, and methods for key design features identification and product optimization are investigated. Study results can provide technical support of product emotional design for enterprises as well as complements for emotional design theories, which have a good application foreground.

英文关键词： kansei engineering;emotional design;multi-dimensional design features;multimodal measurements;product appearance