项目名称: 基于有限理性的航空公司动态价格竞争的动力学机理研究
项目编号: No.71201082
项目类型: 青年科学基金项目
立项/批准年度: 2013
项目学科: 管理科学与工程
项目作者: 胡荣
作者单位: 南京航空航天大学
项目金额: 19万元
中文摘要: 本项目研究基于有限理性的航空公司动态价格竞争的行为特征及其演化、控制的动力学机理问题。项目围绕航空公司动态价格竞争决策这一核心问题,通过分析航空公司价格决策的特征,对航空公司的决策目标函数、市场支付函数、反应函数等进行改造,运用博弈理论和有限理性决策理论构建基于有限理性的航空公司动态价格竞争模型。在此基础上,运用非线性动力学等理论研究竞争模型演化的稳定性、演化路径和表现形式,以分析航空公司价格竞争决策的动力学机理,并探讨航空公司动态价格竞争的不同系统状态相互演化的临界条件、演化机理等内容。同时通过解决价格调控政策核心要素的数学化表达和控制方法选择的问题,对价格调控政策的实施效果进行仿真模拟,针对模拟结果,提出对应的优化方案,为提高调控政策针对性与有效性提供依据。本项目研究既丰富了有限理性决策理性,也符合民航强国战略的实施要求,可为相关部门和企业决策提供参考。
中文关键词: 航空公司;有限理性;价格竞争;复杂性;决策
英文摘要: The research analyzes airline dynamic price competition behavior characteristics and kinetic mechanism of its evolution and control based on bounded rationality. The research aims at airline dynamic price competition decision problem, through the analysis of the characteristics of airline price decision, to transform the airline decision objective function, market payoff function and market response function, set up airline dynamic price competition model by using the game theory and the bounded rationality decision theory. On this basis, investigates the stability, the evolution path and form of expression of the competition model by using the nonlinear dynamics theory, and analyzes critical condition and evolution mechanism between different system states of price competition model. And through made the core elements of price regulation policies mathematical expression and chosen the control method, the validity of price control policies is simulated; the policies are optimized according to the simulation results. These can provide a basis in order to improve the pertinence and effectiveness of price regulation policies. The research not only enriches the bounded rationality decision theory, also accord with the requirement of development strategy of civil aviation, and it is conducive to sustainable developme
英文关键词: airlines;bounded rationality;price competition;complexity;decision