Dark patterns have emerged as a set of methods to exploit cognitive biases to trick users to make decisions that are more aligned with a third party than to their own. These patterns can have consequences that might range from inconvenience to global disasters. We present a case of a drug company and an electronic medical record vendor who colluded to modify the medical record's interface to induce clinicians to increase the prescription of extended-release opioids, a class of drugs that has a high potential for addiction and has caused almost half a million additional deaths in the past two decades. Through this case, we present the use and effects of dark patterns in healthcare, discuss the current challenges, and offer some recommendations on how to address this pressing issue.
翻译:黑暗模式已成为一套利用认知偏见来欺骗使用者作出比自己更符合第三方的决定的方法。这些模式可能产生从不便到全球灾难等各种后果。我们介绍了一个制药公司和一个电子医疗记录供应商的案件,他们串通一气,修改医疗记录接口,以诱导临床医生增加延长释放类阿片的处方,这种类药物具有很高的成瘾潜力,在过去20年中又造成近50万人死亡。我们通过这个案例,介绍了保健中的黑暗模式的使用和影响,讨论了当前的挑战,并就如何解决这一紧迫问题提出了一些建议。