Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal startups in software product innovation is not fully understood due to the scarcity of the relevant studies. Based on a conceptual framework that combines the elements from the Lean startup approach and an internal corporate venturing model, we conducted a case study of a large software company to examine how a new product was developed through the internal startup effort and struggled to achieve the desired outcomes set by the management. As a result, the conceptual framework was further developed into a Lean startup-enabled new product development model for large software companies.
翻译：产品创新是一种风险活动,但当成功时,它使大型软件公司能够积累高利润并跳跃竞争。内部新创业作为促进大型公司产品创新的一种方式得到了促进,从而允许它们像新创业一样进行创新。然而,尽管大公司内部新创业尽管带来了许诺的好处,但挑战性的工作。大型软件公司如何在软件产品创新中发挥内部新创业的杠杆作用,由于相关研究的稀缺性,人们并没有充分理解。基于一个概念框架,将里安启动办法和内部公司探索模式的要素结合起来,我们对一家大型软件公司进行了案例研究,以研究新产品是如何通过内部启动努力开发的,并力争实现管理层设定的预期结果。结果,概念框架被进一步开发为大型软件公司开发一个由里安启动的新型产品开发模式。
相关内容
微信扫码咨询专知VIP会员