The use of mobile payment services is an essential contributor to financial inclusion in emerging markets. Unfortunately, the service has become a platform for fraud. Mobile payment users need to be digitally resilient to continue using the service after adverse events. However, there is scant literature on users' continuance use of mobile payment services in the post-event of fraud. The focal point of prior literature has been on technology adoption or threat avoidance to implement policies that protect users. Analysing the relationship between individual digital resilience and post-adoption behavioural patterns will enable service providers to support individual digital resilience to promote users' continuance use of the service. This research aims to develop and empirically validate a conceptual model to examine individual digital resilience in the context of the continuance use of mobile payments. The model will be based on protection motivation theory. Survey data will be obtained from victims of mobile payment fraud and other users who continue using the service despite their knowledge of mobile payment fraud. The results from this study are expected to make key contributions to theory, practice, and policy in the areas of digital resilience, mobile payments, and ICT4D.
翻译:使用移动支付服务是新兴市场金融普惠的重要促进因素。不幸的是,这一服务已成为一个欺诈平台。移动支付用户需要在数字上具有复原力,以便在不利事件发生后继续使用这一服务。然而,关于用户在欺诈事件发生后继续使用移动支付服务的文献很少。以前文献的焦点一直是采用或威胁避免技术来实施保护用户的政策。分析个人数字复原力和选择后行为模式之间的关系将使服务提供者能够支持个人数字复原力,以促进用户继续使用这一服务。这项研究旨在开发并用经验验证一个概念模型,在继续使用移动支付的情况下审查个人数字支付能力。该模型将以保护动机理论为基础。调查数据将从移动支付欺诈的受害者和其他用户中获取,尽管他们知道移动支付欺诈,但仍继续使用这一服务。这项研究的结果预计将对数字支付能力、移动支付和ICT4D等领域的理论、实践和政策做出关键贡献。