When Combating Hype, Proceed with Caution

In an effort to avoid reinforcing widespread hype about the capabilities of state-of-the-art language technology, researchers have developed practices in framing and citation that serve to deemphasize the field's successes. Though well-meaning, these practices often yield misleading or even false claims about the limits of our best technology. This is a problem, and it may be more serious than it looks: It limits our ability to mitigate short-term harms from NLP deployments and it limits our ability to prepare for the potentially enormous impacts of more distant future advances. This paper urges researchers to be careful about these claims and suggests some research directions and communication strategies that will make it easier to avoid or rebut them.