The mass media play at least five basic functions which include news dissemination, surveillance of the environment, correlation of the components of the society, entertainment and transmission of social heritage. Sometimes, disruptions and impairments do occur in the performance of these roles and some of these basic functions become dysfunctions, which turn the media into purveyor of negative values. The present study investigates how popular the Nigerian TV reality show, Big Brother Naija BBN, is perceived by its viewers. Three hundred heavy viewers of the program were surveyed from Lagos and Ede, South-West Nigeria, and their opinions and attitudes were sought regarding, why they like or dislike the program; the gratifications that those who like the program derive and whether the BBN, as media content, is generally functional or dysfunctional to the society. Sixty six per cent 66 33.7 of respondents like the program because it entertains. Half of the respondents, 99 50.5 dislike immoral aspects of the program. The viewers affirm that the eviction part of the program was their highest form of gratification. Most respondents, despite public outcry against the program, consider the program to be functional. Findings reinforce the postulation that TV viewers are not passive consumers of media contents.
翻译:大众媒体至少发挥五个基本功能,其中包括新闻传播、环境监测、社会各组成部分的相互关系、娱乐和社会遗产的传播。有时,在发挥这些角色时确实会发生干扰和损伤,而其中一些基本功能会变得功能失调,使媒体变成负面价值观的传播者。本研究报告调查尼日利亚电视实况节目《Big Broad Naija BBN》为观众所见有多受欢迎。从尼日利亚西南部的拉各斯和埃德对节目进行了三百多名观众的采访,并征求了他们对节目的看法和态度,他们为什么喜欢或不喜欢这个节目;喜欢这个节目的人得到的满意程度,以及BBBN作为媒体内容,一般是否对社会起作用或功能失调。66%的受访者因为这个节目娱乐,而喜欢这个节目。 半数的受访者(99.505)不喜欢这个节目的不道德方面。观众确认,这个节目的驱逐部分是他们最感喜的表现形式。大多数受访者认为,尽管公众反对这个节目,但认为这个节目是功能化的。