项目名称: 社会资本与社会媒体使用行为的关系研究:以新浪微博、腾讯微信为例
项目编号: No.71301096
项目类型: 青年科学基金项目
立项/批准年度: 2014
项目学科: 管理科学
项目作者: 郑大庆
作者单位: 上海财经大学
项目金额: 21.7万元
中文摘要: 社交媒体是信息系统研究领域重要的主题之一,但是针对社交媒体主要特征,揭示其社交本质的研究还显欠缺。本课题拟从分析社交媒体的社交属性入手,以新浪微博、腾讯微信为研究对象,借鉴社会资本理论解释微博和SNS这2种社交媒体应用机理;拓展社会资本概念的内涵,从社交网络中关系的强弱,线上和线下2个维度划分4种社会资本:线上结合型社会资本、线上桥接型社会资本、线下结合型社会资本、线下桥接型社会资本;验证4种社会资本对社交媒体使用行为的影响和相关关系,并进一步检验使用社交媒体前、后的2个时期4种社会资本的变化情况,研究社交媒体使用行为给社会资本带来的影响。本课题在解释社会资本和社交媒体使用行为之间的关系、社会资本概念内涵的诠释及测量、SNS和微博2种典型社会媒体应用的全面比较3个方面具有创新性。研究结果将会进一步深化对社交媒体使用机理和应用效果的理解,并为我国社交媒体发展提供意见和建议。
中文关键词: 社交媒体;社会化服务网络;社会资本;;
英文摘要: The research of social media has become one of the important topics in the academic field of information systems, but there is still a lack of studies revealing the nature of social media and focusing on the main characteristics of social media. Based on the analyzing of social interaction of social media, this research, taking Sina Weibo and Tencent Wetchat as example, plans to explore the mechanism of two typical types of social media, which are micro blog and social networking services (SNS). The research extends the connotation of the social capital according to the application context of online and offline, and the strength of relationship, then divides social capital into four sub-types, which are online bonding social capital, online bridging social capital, offline bonding social capital, offline bridging social capital. After conducting the research of four types of social capital influencing the social media usage behavior, the following study will test the changes of the four kinds of social capital in the period of before social media application and after social media application. The research also studies the impact of using social media on the changing of social capital. There are three innovations in this research, which are the relationship and interactin between social media usage and social ca
英文关键词: social media;social network service;social capital;;