社会媒体中网络水军行为模式的分析及挖掘

项目名称： 社会媒体中网络水军行为模式的分析及挖掘

项目编号： No.61300126

项目类型： 青年科学基金项目

立项/批准年度： 2014

项目学科： 自动化技术、计算机技术

项目作者： 戴翰波

作者单位： 湖北大学

项目金额： 25万元

中文摘要： 伴随着Web2.0技术的成熟，社会媒体包括微博、社交网络的飞速发展给人们创造、传播和获取信息提供了极大的便利。不幸的是，社会媒体也被网络水军所利用，试图操纵舆论。网络水军即收取报酬在社会媒体上为影响其他用户对某事件、个人或产品等的看法而发表言论的网络人员。合理合法的使用社会媒体推广信息是网络营销的有效手段，但如果水军在利益的驱使下，通过社会媒体散布不实言论就会对社会安定团结带来巨大威胁。因此，用科学的方法检测网络水军具有重要意义。然而，目前我们对网络水军在社会媒体的行为模式还没有完整的认识，对于网络水军检测的研究也不多见。本课题将探讨深入水军的生态环境，持续获取国内各社会媒体上真实水军标注的方法；分析网络水军的行为模式：躲避社会媒体检测的方式、群体特征以及和其他正常用户意见冲突的现象；抽取健壮特征并建模网络水军的行为模式，使得基于监督和无监督的检测方法更准确，更好的应对水军躲避检测的策略。

中文关键词： 网络水军；异常数据挖掘；模式挖掘；数据挖掘；社会媒体

英文摘要： With the rapid development of Web 2.0, social media including micro blogs and social network sites has brought people great convenience in creating, sharing, and obtaining information. Unfortunately, social media is being exploited by Chinese internet water army to manipulate public opinions. Internet water army is the online users paid to influence other users' thoughts towards certain events, people or products by giving out opinions on social media. A proper way of using social media to broadcast information is an effective practice of online marketing. However, if online water army is driven by profit to spread misleading opinions through social media, it would pose great threat to social stability. Therefore, being able to detect water army has considerable significance. Nevertheless, at present we do not have a complete view of the behavior patterns of online water army, nor do we see much research on water army is being done. In this project, we propose to explore methods to continuously harvest the ground truth on water army in various social media sites in China by tapping into the eco-systems of water army; we propose to analyze the behavior patterns of water army including means of evading detection by social media sites, group patterns and the phenomenon of expressing conflicting opinion with norma

英文关键词： Internet Water Army；Anomaly Detection；Pattern Mining；Data Mining；Social Media