In recent years, scholars have raised concerns on the effects that unreliable news, or "fake news," has on our political sphere, and our democracy as a whole. For example, the propagation of fake news on social media is widely believed to have influenced the outcome of national elections, including the 2016 U.S. Presidential Election, and the 2020 COVID-19 pandemic. What drives the propagation of fake news on an individual level, and which interventions could effectively reduce the propagation rate? Our model disentangles bias from truthfulness of an article and examines the relationship between these two parameters and a reader's own beliefs. Using the model, we create policy recommendations for both social media platforms and individual social media users to reduce the spread of untruthful or highly biased news. We recommend that platforms sponsor unbiased truthful news, focus fact-checking efforts on mild to moderately biased news, recommend friend suggestions across the political spectrum, and provide users with reports about the political alignment of their feed. We recommend that individual social media users fact check news that strongly aligns with their political bias and read articles of opposing political bias.
翻译:近年来,学者们对不可靠的新闻或“假消息”对我们的政治领域和整个民主的影响提出了关切。例如,在社交媒体上传播假消息被广泛认为影响了全国选举的结果,包括2016年的美国总统选举和2020年的COVID-19大流行。是什么驱动了假新闻在个人层面的传播,哪些干预措施可以有效降低传播率?我们的模型将偏见与一篇文章的真实性区分开来,并审视这两个参数和读者自己的信仰之间的关系。我们利用这个模型,为社交媒体平台和个别社交媒体用户制定政策建议,以减少不真实或高度偏颇的新闻的传播。我们建议平台赞助无偏颇的真实新闻,将事实检查的重点放在温和中度偏颇的新闻上,建议跨政治领域的朋友建议,并向用户提供有关其反馈的政治一致性的报告。我们建议个人社会媒体用户对与其政治偏见高度一致的新闻进行核对,阅读反对政治偏见的文章。