The rise of consumer augmented reality (AR) technology has opened up new possibilities for interventions intended to disrupt and subvert cultural conventions. From defacing corporate logos to erecting geofenced digital monuments, more and more people are creating AR experiences for social causes. We sought to understand this new form of activism, including why people use AR for these purposes, opportunities and challenges in using it, and how well it can support activist goals. We conducted semi-structured interviews with twenty people involved in projects that used AR for a social cause across six different countries. We found that AR can overcome physical world limitations of activism to convey immersive, multilayered narratives that aim to reveal invisible histories and perspectives. At the same time, people experienced challenges in creating, maintaining, and distributing their AR experiences to audiences. We discuss open questions and opportunities for creating AR tools and experiences for social change.
翻译:消费者扩大现实技术的崛起为旨在破坏和颠覆文化公约的干预开辟了新的可能性。从毁损公司标志到竖立地理封闭的数字纪念碑,越来越多的人正在为社会事业创造AR经验。我们试图理解这种新的活动形式,包括为什么人们利用AR来达到这些目的,使用AR的机会和挑战,以及它能如何支持积极分子的目标。我们与在六个不同国家参与利用AR来进行社会事业的项目的20人进行了半结构性的访谈。我们发现AR可以克服实际世界在行动上的限制,以传达旨在揭示无形历史和观点的隐性、多层次的叙事。与此同时,人们在创造、维持和向观众传播其AR经验方面遇到了挑战。我们讨论了创造AR工具和社会变革经验的公开问题和机会。