Estimating customer lifetime value (CLV or LTV) is extremely important for making better business decisions. The proposed flexible proportional hazards model allows an estimation of lifetime value in contractual settings. This approach takes advantage of a churn model, which is assumed to be available.
翻译:估计客户终生价值(CLV或LTV)对于作出更好的商业决定极为重要,拟议的灵活比例危害模型可以估计合同环境下的终生价值,这一方法利用了假定可以使用的一种粗略模型。