淘宝网( Taobao,口号:淘!我喜欢。)是全球最大的网络零售商圈,致力打造全球领先网络售卖平台,由阿里巴巴集团在2003年5月10日投资创立。淘宝网现在业务跨越C2C(个人对个人)、B2C(商家对个人)、购物搜索三大部分。

最新论文

Livestream shopping is getting more and more popular as a new shopping form. Also, due to the COVID-19 pandemic, people have shifted to online shopping platforms. However, the broader user adoption comes with a cost -- many streamers' malicious selling incidents have recently been reported. In this study, we aim to explore streamers' malicious selling strategies and how viewers may perceive these strategies. First, we collected 40 livestream shopping sessions from two popular livestream platforms in China -- Taobao and Douyin (TikTok of Chinese version). We identified three categories of malicious selling strategies (i.e., Compulsive, Restrictive, and Designing) and found platform designs mostly enhanced these malicious selling strategies. Second, through an interview study with 13 end users, we provide a rich description of users' awareness of malicious selling strategies and challenges to counter malicious selling. We conclude the paper by discussing the policy and design implications to counter malicious selling.

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