Most websites offer their content for free, though this gratuity often comes with a counterpart: personal data is collected to finance these websites by resorting, mostly, to tracking and thus targeted advertising. Cookie walls and paywalls, used to retrieve consent, recently generated interest from EU DPAs and seemed to have grown in popularity. However, they have been overlooked by scholars. We present in this paper 1) the results of an exploratory study conducted on 2800 Central European websites to measure the presence and practices of cookie paywalls, and 2) a framing of their lawfulness amidst the variety of legal decisions and guidelines.
翻译:大部分网站免费提供内容,尽管这种优惠往往伴随着一个对口单位:个人数据主要通过跟踪和有针对性的广告为这些网站筹集资金。Cookie墙壁和付费墙用于获取同意,最近引起欧盟政治协议的兴趣,但似乎越来越受欢迎。然而,学者们忽视了这些内容。我们在本文件中介绍了1,在2800个中欧网站上进行的探索性研究的结果,以衡量饼干付费墙的存在和做法,2,800个中欧网站在各种法律决定和准则中的合法性框架。